iam Gallery is a space that has always supported artists outside an academic or orthodox background, helping them to develop a freestyle attitude with no other guide or influence but the artists themselves, whose work, conceived within urbanity, transformed public spaces into a place of pondering and reflection.Īfter a fertile period in the San Blas street, inside the Barrio de las Letras of Madrid, iam Gallery departs looking for new experiences with the same strength and motivation from the project’s inception and with an Ad infinitum determination to search, a staple amongst its members.Īd infinitum is then the concept that best defines this new direction. The work of the artists (3ttman, Daniel Muñoz, Dems, Herbert Baglione, Nano4814, Okuda San Miguel, Mina, Pantone, Remed, Rosh, Sixe Paredes, Sozyone, Spok, Suso33, Zeta) is rooted to the nature of the space they are paying homage to. Founded in 2007, Ad Infinitum is based in Bristol and works internationally. We work with artists, activists and communities to create transformative theatre, revolutionise audiences and change the world. We collaborate to tell stories, play and disrupt. Even though it is a limitless entity, just because it can be thinked of, makes it limited or bounded, at least conceptually. Ad Infinitum is a multi-award-winning, internationally acclaimed theatre company. But what is common to any investigation around this concept is the paradox that generates because of its own nature. The infinite, as a concept, can be interpreted from various disciplines of knowledge like mathematics, astronomy or philosophy. Latin phrase meaning “to infinity”, is an expression commonly used to describe a process or context that has an origin or beginning but that, because of its own characteristics, leans toward the endlessness or perpetuity.